Formatia watches hundreds of Instagram creators, catches the reels that break out against their own baseline, and tags & ranks them — so your next idea is always one scroll away.
Then $39.99/month · Cancel anytime · No card charged during trial
Hundreds of hand-picked Instagram accounts in your niche, scanned around the clock.
Every reel is measured against that creator's own baseline — so a true viral hit stands out, not just big accounts.
Each winner is sorted by niche, format and setting, and ranked by how hard it broke out.
Drill into niche, format, setting and more. Combine tags to find the precise kind of reel you make.
A live leaderboard of the hardest-breaking reels in the last 30 days — the trends worth jumping on now.
Every reel shows how many times its creator's normal views it pulled, so you copy what actually worked.
Like and save the reels that fit your plan and build your own swipe file of proven ideas.
Looking for a specific account or hook? Search across everything we've surfaced.
New breakouts land continuously — open it any day and there's something new to make.
A small sample of what members see. The full feed is filterable, ranked and updated every day.
Starts with a 7-day free trial
Cancel anytime from your account.
It's a curated feed of Instagram reels that are going viral right now. We monitor hundreds of creators, detect which reels are breaking out against each creator's normal performance, and tag and rank them so you can find proven content ideas fast.
Join now and see exactly what's working on Instagram today. Free for 7 days.
Start your free trial